Adapting the Gartner Hype Cycle
At the first CoreNet CREtech panel discussion in 2017 we presented the Gartner Hype Cycle relative to CRE and technology. At that point, 6 years ago, the industry buzz word was “disruption”.
The Gartner Hype Cycle is a graphic representation of the maturity lifecycle of new technologies and innovations divided into five phases: Innovation Trigger, Peak of Inflated Expectations, Trough of Disillusionment, Slope of Enlightenment, and Plateau of Productivity.
Can we repurpose the cycle to better depict the Office No Office (ONO) debate?
Trigger: Covid would act as the innovation trigger.
Peak of Inflated Expectations: There was a significant split in opinion; those who believed No Office was the best solution, and those who did not.
Trough of Disillusionment: This phase proved that the concept was not black and white.
Slope of Enlightenment: After trial and error, the argument starts to stabilise. The balance comes from understanding, adapting, and moving forward with the best option for the individual circumstance.
Plateau of Productivity: Could this be the new normal?
If this is a representation of ONO, where do we find ourselves now? The debate continues and we believe that it really is a case of each to their own