Adapting the Gartner Hype Cycle

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Adapting the Gartner Hype Cycle

At the first CoreNet CREtech panel discussion in 2017 we presented the Gartner Hype Cycle relative to CRE and technology. At that point, 6 years ago, the industry buzz word was “disruption”.

The Gartner Hype Cycle is a graphic representation of the maturity lifecycle of new technologies and innovations divided into five phases: Innovation Trigger, Peak of Inflated Expectations, Trough of Disillusionment, Slope of Enlightenment, and Plateau of Productivity.

Source: Gartner 

Can we repurpose the cycle to better depict the Office No Office (ONO) debate?

Trigger: Covid would act as the innovation trigger.

Peak of Inflated Expectations: There was a significant split in opinion; those who believed No Office was the best solution, and those who did not.

Trough of Disillusionment: This phase proved that the concept was not black and white.

Slope of Enlightenment: After trial and error, the argument starts to stabilise. The balance comes from understanding, adapting, and moving forward with the best option for the individual circumstance.

Plateau of Productivity: Could this be the new normal?

If this is a representation of ONO, where do we find ourselves now? The debate continues and we believe that it really is a case of each to their own

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